PPC Expert

Job Summary:

We are seeking a highly skilled PPC (Pay-Per-Click) Expert to manage and optimize our digital advertising campaigns across various platforms. The ideal candidate will have a deep understanding of Google Ads, Bing Ads, Facebook Ads, and other PPC platforms to drive targeted traffic, improve conversion rates, and maximize ROI.

Key Responsibilities:

• Develop, implement, and optimize PPC campaigns across multiple channels (Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, etc.).

• Conduct keyword research and audience analysis to target the right customers.

• Monitor, analyze, and report campaign performance, making data-driven adjustments for improvement.

• A/B test ad copies, landing pages, and bidding strategies to enhance performance.

• Optimize ad budgets to ensure maximum return on investment (ROI).

• Implement and manage remarketing and retargeting campaigns.

• Stay updated with the latest PPC trends, algorithms, and best practices.

• Collaborate with marketing and design teams to create high-converting ads.

• Ensure tracking, tagging, and analytics setups are correctly implemented.

• Generate and present performance reports with insights and recommendations.

Requirements:

• Proven experience in managing PPC campaigns with measurable success.

• Strong knowledge of Google Ads, Bing Ads, and Facebook Ads Manager.

• Proficiency in Google Analytics, Google Tag Manager, and conversion tracking.

• Experience with keyword research tools (SEMrush, Ahrefs, Google Keyword Planner, etc.).

• Expertise in bid management strategies and campaign optimization techniques.

• Strong analytical skills and experience in data-driven decision-making.

• Familiarity with A/B testing, landing page optimization, and remarketing techniques.

• Ability to manage multiple campaigns simultaneously.

• Excellent communication and reporting skills.