Lead Generation Specialist

KARACHI, Karachi, Pakistan
Full Time
Mid Level

Job summary / objective:

To provide sales and marketing support in building a pipeline of leads to meet business plans, quotas and company objectives. Responsible for generating leads through phone calls, social media and emails.

Responsibilities & duties:

  • •  Research, track, maintain and update leads
  • •  Make outgoing calls to develop new business
  • •  Contact prospects to qualify leads
  • •  Direct email marketing to key clients and prospects
  • •  Research and maintain lead generation database
  • •  Conduct customer research
  • •  Conduct client or market surveys to obtain information about potential leads
  • •  Participate in the preparation of proposals and / or sales presentations
  • •  Provide accurate and timely information to management
  • •  Develop a strong knowledge of the company’s products and services in order to facilitate the sales process

Skills / attributes required:

  • •  Excellent English communication (verbal and written)
  • •  Experience with cold calling
  • •  Experience with research and maintaining databases
  • •  Proficient in MS Office including Word, Excel, and Outlook
  • •  Experience in using CRM
  • •  Strong project and time management skills
  • •  Experience working with Western companies (preferred)

Qualifications / experience required:

  • •  Bachelor’s degree in Marketing or Business Administration
  • •  1-2-year(s) experience in Lead Generation
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